Author Archives: dobbemarketing

Marketing Strategies: Gratitude, A Truly Valued Holiday Gift

Now is an ideal time of year to show your clients and vendors how much you appreciate their contributions. The season for giving and gifting can add stress – especially when it’s one more responsibility at your business. This year you can reduce your stress and actually inspire others with the gift of gratitude. Expressing […]

Marketing Strategies: Make New Noise and Get a New Marketing Plan

Leaders in business are planning their marketing budgets for 2017. Can you hear the collective groan? Planning can be an exciting adventure if you incorporate a fresh perspective. But groans are in order if your plan is to mirror last year’s marketing to achieve a different result. Get a new plan and make some new […]

How to Win Loyalty? Learn It and Earn It

How effective is your business at earning and maintaining customer loyalty? Susan Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, explains why loyalty is essential, yet fragile. What are you doing to build loyalty with your clients, customers and community? Points, discounts, savings and perks will bring folks back to your business, but it’s personal relationships […]