About Us

222_dobbe-photo002Sue Dobbe-Leahy

Building a business after years in corporate marketing was a cinch for Sue Dobbe. From admin to Marketing Manager, Dobbe learned quick and worked fast. Her reputation resulted in referrals from one job to the next in  international industry leaders in brand, product development and marketing. Sue started Dobbe Marketing as a part-time gig while her children were small in 1989. It took off through networking and relationship building with an emphasis on creativity and strategic thinking.

Sue Dobbe has focused energy on community service at a local, state and national level. She has served in leadership positions for the following organizations:


  • Governors Commission on the Status of Women in Illinois
  • Crystal Lake Chamber of Commerce
  • McHenry Chamber of Commerce
  • Downtown Crystal Lake Main Street
  • Women in Management, Inc.
  • Rotary Club of Crystal Lake Dawnbreakers
  • Jaycees
  • Junior Achievement

Securing her Bachelors degree from Roosevelt University of Chicago in 1986, Sue continues her education through seminars, workshops, conferences and training. She reports to always be learning something new from her team of professional marketers, video, web, copywriters, designers and support team.

In 2004, Dobbe purchased a vintage commercial building in Downtown Crystal Lake at 104 Minnie Street. It was transformed from a dental office to an oasis of original art, colorful and comfortable areas of collaboration and creation. Now over 100 years in age, the building is in terrific shape and boasts of ten parking spaces just a block from the Metra commuter train station.

Sue Dobbe recently married local attorney Thomas J. Leahy and updated her name to Sue Dobbe-Leahy.

When she is not “Making Noise” or building brands, Dobbe-Leahy can be found sailing, canoeing or hiking around Crystal Lake or Lake Geneva.

222_lfheadshotLisa Novak

Lisa brings more than 15 years of experience in office management, marketing and communications to her role as Marketing Manager at Dobbe Marketing.

Lisa’s primary focus is to continually increase brand awareness to help drive business results. She has daily oversight of the social media platforms and project management.  An adept researcher, she also keeps abreast of industry trends and challenges and provides business intelligence to the company.

Her career includes more than a decade of corporate communications, marketing and public relations experience.

At Sears Holdings Lisa was a Packaging Specialist for Kmart and Sears; Women’s Apparel, Footwear, and Seasonal Home. She worked internationally with internal and external partners, suppliers and vendors. During her time there, Lisa saved the company over 2 million dollars by making eco-friendly changes to packaging, and working with vendors to find innovative cost saving solutions.

After meeting her husband, she relocated to Central Illinois for a spell, where Lisa managed the office for a pepper spray manufacture, wearing multiple hats ensuring the efficient day-to-day operations of the front office.

When she is not “Making Noise” for Dobbe Marketing, Lisa can be found antiquing, shopping locally or organic gardening.